BiTE Mechanism of Action Program

An exciting potential for targeting cancer cells by white blood cells was the basis for the design of a mechanism booklet with interactive slides and lightbox panel. As creative lead, I worked with our internal and client team to develop the design of the molecules and the overall program. We worked on both static presentations of the mechanism of action of the molecules and interactive elements in slide presentation deck that was included on a USB drive attached to the mechanism of action booklet. I coordinated with Amgen and their exhibit and web vendors to provide artwork for their lightbox panel in the corporate booth and created a QR card that linked to their oncology website. The look of the imagery was very appealing to the team at Amgen: the president of the oncology division asked us to put together a slide presentation of the mechanism artwork for presentation to Amgen investors.