MUC1 Mechanism of Action Campaign

Produced for EMD Serono, this comprehensive campaign focuses on the potential of activating the immune system to recognize and target lung cancer cells. As creative lead, I worked with our internal and client team to accurately script and visually concept the progression of cancer in lung cells through the mutation of the MUC1 receptor and what potentially can enhance the immune system to target this receptor. This involved the creation and conception of the color palette, character and script development, and design of the multifaceted program including the 3D animation, pathway and monograph booklets, downloadable animated slides, and kiosk slides, signage for exhibit booths in the US and Europe.