Melanoma Newsletter Series

This series of newsletters was commissioned by an Amgen Oncology product manager who had seen our work for the Neutropenia Education Series, Bone Metastases Campaign, and the BiTE Mechanism Program. She expected we would do a great job to create a series of 4 newsletters that would bring the sales representatives up to speed on both the history and new data emerging on immunology and cancer. Designed to be released once a month via email campaign, these newsletters were meant to be a reference resource as well as initially educating the staff. Working with an existing logo for their GSTAD program, I created the logo on the masthead and color themed each issue to reflect one of the 5 colors in the GSTAD logo. I created the layout and all the graphics working with the account executive who drafted the copy for each issue. They were very well-received as being direct in content and easy to follow.