Neutropenia Animations

The neutropenia animations, part of the Neutropenia Education Series initiative, were created to educate sales representatives on the immune system. 4 segments were developed: Hematopoiesis, Neutrophil Function, Cell Cycling and Chemotherapy, and Sepsis. The challenge was to make them short but make critical points so sales representatives have a fuller sense on the delicate interplay of the immune system and cancer affects patients' ability to fight cancer. It was so successful the videos have been part of the oncology team training materials and have been presented to physicians at national association meetings as a means to start a dialogue about the immune system. I had integral part in the development, from client meetings, clinical research, script and storyboard development, through directed the custom developed art for this piece and supervised the layout and production.